Who This Collection Is For?
Those who remember the significance of owning particular pairs. People who understand that 90s trainer culture was about more than footwear—it was about identity, aspiration, and belonging to something.
Whether you're a longtime collector, someone who lived through the era, or a new generation discovering the timeless appeal of classic trainer silhouettes, these designs speak to those who understand the culture.
The Designs
Flash - For those who remember when green meant something special. A nod to the playground classic that defined British school sport.
Max - Celebrating the cushioned revolution that changed how trainers looked and felt. If you know the bubbles, you know.
3 Stripes - The terrace legend. The Britpop staple. The trainer that worked equally well at gigs, on the pitch, and everywhere in between.
Pump - The technological marvel that let you customise your fit. If you remember inflating these, you understand.
Be like... - A tribute to the basketball icon that rose above sport and became a global cultural phenomenon.
Hand-Pressed Quality
Each Sneaky Tee is individually hand-pressed to order in our UK studio on premium 100% cotton unisex t-shirts, available in sizes S-XL. The designs are clean, bold, and instantly recognisable to those in the know.
The Details Matter
Like the trainers that inspired them, these designs honour craftsmanship and attention to detail. No mass production, just careful hand-pressing that respects both the culture and the quality people expect when celebrating icons.
For Those Who Lived It
If you remember the anticipation of new releases, the pride of unboxing fresh pairs, the careful cleaning rituals, or the genuine cultural currency that certain trainers held—these tees capture that feeling.
Explore More Collections
Love 90s culture? Check our Retro Tech collection for vintage gaming and music device nostalgia, or our Redeemed collection celebrating iconic 90s music anthems.
